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Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers. In this module you will develop your ability to ask meaningful questions and explore how marketing research supports better decision making. You will learn how to design and evaluate research using both qualitative and quantitative approaches and apply analytical thinking to real-world marketing problems through interpreting insights from data and research.

Explore what shapes how people think, feel and behave as consumers. This module deepens your understanding of consumer behaviour by examining key theories relating to social, cultural and personal influences. You’ll investigate how shifting values are influencing consumer decisions and reshaping markets, including aspects of consumer vulnerability and ethical marketing.

Delve deeper into the fascinating world of cognitive psychology. You’ll uncover how the brain processes information, how we remember, learn, focus our attention and make sense of what we see and hear. Topics include everything from memory and categorisation to face recognition, auditory processing and how our senses work together. Explore landmark studies and cutting-edge research that reveal how our minds shape behaviour. Along the way, you’ll see how psychological insights are used in real-life scenarios like improving medical diagnoses or airport security.

This is your chance to engage with the science behind how we experience the world. You’ll sharpen your ability to analyse research, evaluate evidence, and make sense of complex ideas. It’s a key step in understanding human behaviour and in building your own research and critical thinking skills.

Explore the rich and thought-provoking world of social psychology. You’ll dive into topics like social influence, leadership, prejudice, intergroup conflict, social cognition, attitudes, attribution, and identity uncovering how our thoughts, behaviours and relationships are shaped by the social world around us.

But this isn’t just about theory. You’ll also examine how social psychology is shaped by cultural and historical context, question the methods used in research, and think critically about how knowledge is produced and how it’s used. Through engaging lectures and interactive seminars, you’ll build a strong set of academic skills. Learn how to use technical language, connect complex ideas, analyse arguments and communicate your thoughts clearly and confidently. This module helps you see how social psychology is not just academic, it's deeply relevant to the world you live in.

This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers. You will explore how brands use digital tools and platforms to transform the way they connect with us, and how data is used to shape campaigns, target consumers, create personalised experiences and evaluate marketing performance. You will also reflect on emerging ethical issues such as privacy, data responsibility and the social impact of digital communications.

Step into the role of a marketing decision-maker in a simulated digital business environment. You will experience the challenge of developing and adjusting marketing strategies in response to changing market conditions, while understanding the key role of marketing in interpreting research insights to make the right strategic decisions. This hands-on module allows you to apply your knowledge, build confidence in decision-making, and develop teamwork skills while managing competing priorities; skills that are highly valued in industry settings.

Peter Drucker, one of the core founders of marketing thinking, once said business is about two things: marketing and innovation. This module introduces you to the core principles of innovation as well as the development processes and theories behind bringing new offerings to market. You will consider how businesses can both respond to and shape changing consumer needs and decision-making.

Marketing services rather than physical products presents a distinct set of challenges. You will examine key ideas around customer experience, service quality and relationship building. As service industries increasingly dominate global economies, you will develop an understanding of how to create value in sectors such as hospitality, finance, health and digital services.

This module will immerse you in the unique and interrelated areas where entrepreneurial practices and opportunities emerge. It will focus on different forms of practice that inform and explain entrepreneurship in the corporate world, social enterprises, franchise organisations and family businesses.

The module will include four streams:

1. Social enterprise - a context in which entrepreneurial practices generate social value
2. Franchising - a context where entrepreneurs develop businesses and foster innovation through partnerships
3. Family business - a context where entrepreneurial opportunities align with family objectives across generations
4. Intrapreneurship - a context where opportunities lead to the emergence of new ventures within existing organisations

By adopting a contextual view of entrepreneurship, you will gain current insights that you can apply in practical settings. You will engage with these contexts by providing solutions to challenges presented by practitioners in franchising, social enterprises, family businesses, and corporations.

This module will help you understand people and how they are managed and controlled in the workplace. It will draw on concepts from social and organisational psychology and explore how these ideas have been applied in designing management and work practices. You will be introduced to practices such as psychometric personality testing, as well as various motivation techniques. You will also explore new forms of control and how work changed from something we do, to who and what we are.

We will examine how managers and management practices shape the meaning and identity of employees using corporate culture, workspaces and work environments, humour and emotions to align individuals with organisational goals.

Many organisational recruiters have identified several key skills and areas of knowledge that they seek in prospective employees. At the top of the priorities are spreadsheet modelling, problem structuring, statistics, and project management. This module will introduce you to Microsoft Excel 2024 and the fundamentals of dynamic model building. You will learn essential skills such as:

• data handling
• filtering and analysis
• using functions
• charting

Additionally, you will cover advanced techniques such as:

• optimisation
• simulation
• utilising Visual Basic for Applications (VBA) to automate models and construct decision support models.

Throughout the module we will make extensive use of case-studies and workshop-orientated learning tasks.

Our everyday lives are saturated by images of all kinds. This module will introduce you to some key ‘ways of seeing’ our world of images. We will explore questions such as:

• How are images made, who gets to produce them and, importantly, from whose point of view?
• How do pictures circulate?
• How do viewers read and interpret images?
• Who gets to look and through whose eyes?
• How do these processes and practices relate to power?

We’ll consider these questions in relation to a range of media texts, from photographs and advertisements to television and film.

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year.

You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered.

Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews.

To complete your experience, you will participate in an online project during the semester, working with an international team of students. This project will help you develop a global mindset and build your communication skills as you work in a cross-cultural team, participating in a business game where you will complete challenges related to the global Sustainable Development Goals.

Your placement takes place in the third year of your four-year degree. You will spend this year working in a graduate-level placement role.

You will be able to connect your academic learning with professional practice by using the workplace as a setting for experiential learning. You will be employed and will apply your theoretical knowledge to real-world situations. You will actively engage in workplace activities, observing and participating in actual processes.

The LUMS Placements and Internships team will support and monitor you while you are on placement.

This module is specifically designed to help you develop your professional marketing skills by tackling a real business challenge for a client organisation. As part of a small team, you will investigate a marketing issue through a consultancy-style research project. This experience will enhance your research and analytical skills, strengthen your problem-solving abilities, and cultivate a professional mindset that prepares you for the next step in your career.

Explore the ‘ins and outs’ of cognitive science, integrating cutting-edge research with practical applications. Gain insight into experimental research from the cognitive revolution onwards, work which has produced ever more sophisticated models of human behaviour.

You will also investigate the world outside the cognitive science laboratory, building your understanding of a variety of behaviours and events, applying core insights from within. You may choose to explore occupational research, developmental and educational research, neurodiversity and clinical issues.

Building on earlier core perspectives, you will engage critically and constructively with social psychological research and theory. Explore a wide variety of applied topics currently being researched by social psychologists. You will develop your ability to evaluate and summarise the current state of knowledge (theory and evidence) on a given topic and apply this knowledge constructively to address real-world issues.

You will explore what makes brands powerful and how they create value in competitive markets. This module introduces you to strategic approaches to brand development, positioning and identity. You will consider how brands connect with audiences emotionally and culturally, and how ethical branding and inclusivity are increasingly central to long-term brand success.

Explore how organisations operate across borders and adapt their marketing strategies to different international contexts. You will examine global trends, cultural influences and the challenges of managing global brands. This module encourages you to think critically about ethical and sustainable practices in global markets and prepares you for roles in multinational environments.

Discover how marketing works in business markets, where long-term relationships and negotiation play a central role. You will examine how organisations market to other organisations, manage key accounts and build trust in complex decision-making processes. Additionally, you will learn about effective strategic negotiating skills and reflect on the ethical dimensions of working in B2B environments.

Discover what clinical psychology is, learn about key theoretical frameworks and treatment approaches, and develop an understanding of how research is related to practice.

You will describe and discuss prominent (neuro-)psychological disorders affecting different populations. This may include disorders such as schizophrenia, Parkinson's, Alzheimer's, developmental disabilities, selected eating disorders and mood and anxiety disorders. You will discuss these disorders in terms of their assessment, cause, research background and interventions. You will be introduced to issues in professional training and practice and gain a realistic appreciation for the work of clinical psychologists. By the end of the module, you will be able to recognise and discuss several specific and overarching aspects of clinical psychological practice, as well as a range of prominent psychopathologies.

Explore how advances in developmental psychology methods and measures have transformed our understanding of development. You will be presented with current methods in the field and asked to highlight areas in methodological or theoretical debate.

You’ll examine contemporary and historical techniques and developmental theory. By engaging with contemporary research, you will evaluate how these methods have opened new avenues for investigating the mechanisms underlying developmental change, whilst considering the parameters for use and their implications. You will have the opportunity to speculate on future advances and how they may change our understanding of the field. Topics will include prenatal and early infant perception, social development and cognition, social and moral reasoning, language and memory development.

Delve into a contemporary psychological analysis of cyber behaviours and the digital footprint created by, and used in the service of, human activity. You will integrate and contrast traditional psychological concepts with online behaviours that inevitably show both commonalities and differences. You will learn about methodologies for cyber research and the theories and tools that cyber psychology has created. You will also explore “what does it mean to be a human in a ubiquitous digital environment?”.

In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success. This module challenges you to think at a higher level about how marketing supports organisational goals. You will explore how strategic thinking influences decisions around product portfolios, markets and customer relationships. As you examine contemporary challenges such as sustainability and competitive disruption, you will build your ability to evaluate and develop integrated marketing strategies.

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology. In this contemporary module, you will deepen your understanding of this condition and look at how and why consumers behave the way they do. This module takes a more analytical and critical approach, drawing on advanced theories and emerging perspectives. You will explore how values, identities and social contexts shape behaviour, as well as how marketers can respond to the complex and evolving expectations of consumers.

This module highlights the growing significance and importance of influencer marketing for brands. You will learn how to effectively select and work with influencers and how to create successful influencer marketing campaigns. You will also be encouraged to think critically about the implications of influencers and influencer marketing for consumers and society.